Our Story

It all started with a camping shack on a remote property, a dodgy gas fridge, and a dire need for cold beer. The fridge had a habit of failing, leaving us with melted ice and warm drinks—a situation we quickly labeled as cat’s piss. With the nearest town a two-hour drive away, the struggle to keep our beers cold was very real.

One particularly hot day, desperate for a solution, we tried using plastic Coke bottles filled with water as makeshift ice packs. While it worked to some extent, it sparked an idea: what if we had little reusable plastic cubes instead? A few hours later, once we got an internet connection, we found exactly what we needed.

After a bit of bribery (and convincing) of our partners, we ordered some reusable plastic ice cubes, and they were a game-changer. Not only did they save our beer, but they also became a hot commodity among our mates—so much so that they kept disappearing!

That’s when it hit us: why not bag them up and sell them? And that’s exactly what we did. From a warm-beer disaster to a simple but brilliant solution, that’s how our business was born. Cold beer, happy mates, and a practical product—what more could you want?